
I recently went on a listing appointment where, I literally took the Seller to a neighboring house with a similar floor plan in the exact same neighborhood.
The neighboring property was asking $60k less than where she wanted to start.
She still wanted to move forward with her opening asking price. In good conscience I cannot take a listing like that.
Telling the Seller the home will Sell, knowing it never will.
I could spend $100k marketing and advertising, hosting open houses each weekend… Every person on the planet would know her house is available for sale.
Would that incite a buyer to offer $60k over when compared to the neighboring property?




