Pricing Strategies

Our team will gather information on current, local, market conditions allowing you to make an informed decision on your pricing strategy.

Our Team will compare homes in the neighborhood that have Sold, have NOT Sold, that have gone under contract (Pending), and are currently Active on the market; against the unique features of your property.

Determining market conditions, we will inform you as to whether we’re in a Sellers Market, or Buyers Market. Looking at current interest rates, we will determine the size of the potential buyer pool for your home.

Looking at neighborhood reputation, school districts and unique characteristics of your home, we will prepare a Comparative Market Analysis (CMA). The CMA provides objective information that will enable you to make informed pricing strategy decisions.

Knowing what other properties are available to buyers, will help us better prepare your property to meet your goals.


Approaching these matters objectively will help you determine a price based on “fair market value”. The value of your house in the current market; not what you or a prospective Buyer would like it to be.

Is there any harm in over-pricing the property, then dropping the price if it doesn’t sell?

Yes. To effectively price your property, you must establish a solid correlation between the asking price and the fair market value. Setting your asking price based on current market conditions, and overall presentation will result in a stronger negotiation position.

If your price is out of sync with the market, a large group of potential buyers, will overlook it altogether. Buyers will make an offer on a competitively priced property, before making a ‘low ball’ offer on a home that is overpriced.

In a best case scenario, you’re so competitive in the market, that you have multiple offers to consider. Often times, above your opening asking price, or other terms agreeable to you.

Of course we can always lower the price later. – Absolutely! But beware, you don’t want to be seen as “negotiating against yourself”. Buyers sometimes keep an eye on a property to see how low the price will go, before making an additionally, ‘lower than would have been offer.’

Hypothetically speaking, put yourself in a buyer’s shoes when considering pricing. Buyers’ main considerations will be availability of other homes, location, age of property, condition and style and of course, price.

Additionally, overpricing will help sell your neighbors home faster than yours. Other homes in the general area have a perceived higher value because they are priced more competitively than your property.

Sellers sometimes speak of sentimental value or an amount invested in the property over the life of the home. This leads to ideas of what they “are willing to accept.” While that might be true, if there is a mortgage to be paid off, or other outstanding debts. However, sticking to an asking price based on emotion doesn’t help the selling process.

Buyers on the other hand, look at price, condition, and the availability of alternative properties.

Should I leave room in my Pricing Strategy for negotiating?

Experience has shown that the closer your price is to market value, the greater your chances for a sale at, or near asking price. As a result, we recommend pricing as close to that figure as possible.

If we list your home at an unreasonably high price and receive a full-priced offer, the price will be tested during the appraisal and lender approval process. While this is not be the case with a cash buyer. An appraisal that would still reflect the price is out of sync with the market.

As a result, it’s important to price your property at something the local housing market can justify. In fact, agents will miss showing your property to potentially qualified buyers simply because, at face value, your property is out of their clients’ price range.

Let’s discuss your pricing strategy.
We can help you meet your real estate goals.

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